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7 Frustrating Things Your Visitors Hate About Your Website

Friday, September 15th, 2017

Why Your Business Can’t Ignore the Importance of Providing a Positive User Experience (UX)

Does your site provide the best user experience?

Bad website usability is not only bad for your users; it’s bad for your business too.

What exactly is website usability? It’s definitely one of those industry jargon terms that many entrepreneurs and business owners might not be familiar with. But should!

Website usability means: how easy is it to use your website?

If you’re unsure of what that is, then chances are you may need some help building a strategy for your website.

Your website’s use is how well it accomplishes the reason you built it. Is it to generate leads? Get someone to make a purchase? Direct people to something else? Each page of your website needs a purpose and if that purpose isn’t clear, then the usability is diminished.

When web marketers look at usability they’re looking to see whether or not a user can complete a defined task with little to no confusion or frustration.

So how do you know if your customers are finding your website easy to use?

Measuring User Experience and Usability

There are many services that have come and gone when it comes to measuring user activity and a site’s usability.

Heatmap services such as Hotjar or Crazyegg have been semi successful though woefully abused in the hands of those who don’t know what to do with the information. These types of services give the website owner a birds-eye view at where their website visitors are focusing their attention.

Testing groups can be a great asset but at the same time these are closed, controlled groups so they often inadvertently present misinformation by way of not being an accurate representation of the site’s actual target market.

The best way to check your website’s usability is your Google Analytics. Google offers its analytic web-based software for free for many reasons. One is so you can make your website better.

Within Google Analytics site owners can check things like how long someone is on a page, where they entered the page from, what they did on the page, and when they left.

If someone lands on your page and leaves nearly right away you have what is called a Bounce. If the majority of your users are bouncing (called a high bounce rate) then you have a usability issue and are offering up a bad user experience where they have left too quickly to take any action.

Another way to check is to set a conversion measurement. This is when you input information into Google Analytics that triggers a signal when someone completes a task as defined in there. You can even assign monetary values to the conversion if you want to measure the revenue generated through the conversion.

This type of analysis is best left to professionals so get in touch with my team if you need any help.

But Google doesn’t stop there with its free offerings! Try checking things like your site’s speed or mobile usability using their free tools:

Measuring usability is as complicated or as easy as your website is. Larger projects with many types of users and conversion types will have more complicated ways to measure usability but the overall message here is: does your website accomplish your business goals set for it?

Are Your Users Having A Bad Website Experience?

If you’re looking at the overall stats and the numbers are not good then it’s time to look at why your users are having a bad website experience.

Here’s 7 questions to ask yourself about your website to avoid frustrating your users:

1. Have you clearly defined what your business does and is it appealing to the right audience?

2. Did you make it as easy as possible for users to find the information they’re looking for? Typically there should be no more than 3 steps between landing on the site and finding what the user wants.

3. Can a customer contact you easily if they are stuck or have any questions?

4. Do you have any broken links on your site that will lead users to a dead end?

5. How fast does the site load (see test above)?

6. Is your website mobile responsive?

7. How transparent is your About page?

Nothing can be more frustrating than a dead end so make sure you don’t have any. Users need to have trust established by a website if they’re going to commit their time, money, or both to it.

This is where user test groups can come in handy. Universal website staples that often get forgotten are there so someone who has never been to your website before can have a good experience on it.

Check the few points listed above and if there are areas you haven’t covered or you need help with then get in touch and we’ll be able to break it all down for you.

Is User Experience Really The Same As Usability?

The experience and expectations will vary greatly between websites depending on their purpose.

For large scale big businesses, user experience transcends platforms and current award winners are melding online with offline in attempts to boost both point of sale ‘conversions’ on site and web conversions.

For anyone working in small to medium sized businesses usability is your website’s user experience so focus on that. Make sure when someone lands on your website searching for something, they find what they were needing as quickly and easily as possible.

And don’t forget your user experience doesn’t end there!

A Conversion Is Not the End of the Road for Good Website User Experience

Provide Great Support

Your user experience doesn’t stop when the conversion does.

Think about the process of your conversion from the perspective of someone performing the conversion.

Once you’re done, are you coming back to the website? If you do, are you going to be able to get the support you need right away?

Not having a support channel or any indication of one is a big negative for any user. They likely won’t buy from you if they don’t think they can contact you afterwards regarding any problems.

Refine Your Website Based on Feedback

Make sure you respond to negative feedback with more than dismissive apologies or a canned ‘thanks for the feedback we’ll work on it’ email. Users who have a bad experience during a conversion but a great experience with support can be recovered customers who will likely buy again.

Accept negative feedback as an opportunity to improve even if you disagree with it.

Take what you learn from the feedback as a gift. If a user takes the time to complain about something, treat it seriously and remedy the situation (within reason).

Maybe they completed their task but have feedback on how easy (or not) it was?

In addition to analyzing your Google Analytics, you can follow up with surveys for customers (if they opt in for having one sent to their email of course) to help refine your user experience.

If you need help drafting a survey try this list of some basic website experience survey questions to ask.

4 Facts That Manifest Native Apps Are More Suitable Over Hybrid Ones

Friday, September 15th, 2017

In this mobile-first era, mobile applications have become a prominent business tool for companies to flourish their digital presence. However, at the very initial stage of their mobile app development what concerns them most is the confusion regarding which app development approach to choose between Native and Hybrid when both are particular in their way and have own exclusive aspects. While many visionaries in the mobile app industry consider that hybrid mobile apps have a long way to go, native apps on the other way bring in a host of inherent features that align with device’s capability. To shun all the contradictions regarding Hybrid and native app development from the minds of appreneurs, here’s illustrated some compelling facts that state why going for native approach can be a favourable decision.

  • Native app development is a less costly affair

It is much more arduous to maintain two separate apps in one codebase rather than maintaining them in two different codebases. There are many hidden costs involved in Hybrid app development which makes app operable in all OS versions and devices. For instance, native features in the mobiles can only be exposed with plugins created by developers, it may happen that the required plugins do not exist for the OS versions and devices that it is targeting. In this regard, the cost of hybrid apps far exceeds the cost imposed on utilising any prevalent features in a native app. Moreover, for hybrid approach, developers have to wait longer till a third-party developer gives the hybrid tool that will help in implementing a bridge to the new OS features. On the other hand, native app owners get early access to all recent SDK (Software Development Kit) to build apps with newest features.

  • Too many security concerns for hybrid app

Many underrate the severe risks associated with hybrid apps, where each layer in the app gives away a scope for attack. A hybrid app inevitably adds up a new layer that aligns non-native code to the native mobile features. Unfortunately, the layer belongs to a third-party and the code can never be inspected by any user. Owing to this, every native mobile feature which the hybrid apps will access need a plugin and any code that gets into the app must be reviewed for possible threats. This makes hybrid app development a lengthy project,besides a costly one. With no such concerns in native apps, it is thus more apt to go for native approach.

  • Native app can be run anywhere

This arguably the most notable factor favouring native apps development. With the native approach, an app maker can technically write an app and theoretically make it work across all the devices and browsers on the particular OS.

  • User experience is above everything

Users usually have some unrealistic expectations from apps, and thus it literally takes a minute for them to part ways with an app when they find poor experience in it. They instantly seek for any other alternative app that can give them better experience. The quality of native apps is any day better than hybrid apps which offer users high-end experience. Native apps work faster and are more responsive to mobile users as they are made following the unique patterns of each platform. Further, they have easy access to other device sensors like GPS which makes app experience more sophisticated.

Undeniably, Android and iOS are two distinct mobile platforms with disparate UX and work with different expectations. Hence, surely a “one-size-fits-all’ solution will not be suitable. To wrap up all contradictions, going for a native approach not only saves money and time hugely, it ensures the highest quality in apps because of the easy methodologies in native apps development and its greater adaptiveness to changing mobile scenario.